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Why GDPR is so relevant to the business

The GDPR is not only relevant to CISOs and DPOs, and has a massive impact on businesses.

The EU General Data Protection Regulation (GDPR) has a huge impact on businesses, particularly due to the new consent rules. Instead of a fuzzy consent, given once in the form of: “This site uses cookies. If you continue using the site, you accept that we collect all data we can and do whatever we want to with the information,” the GDPR mandates consent per purpose.

It must also be informed, unambiguous and freely given. This also means that any new purpose of using data requires additional explicit, informed, and unambiguous consent. And that consent can be revoked at any time.

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