Angry users assailed Slice Intelligence and its service Unroll.me, which scans email inboxes, after it was reported that Uber had used the company’s data.
For months, Uber has paid a public price for some of the questionable tactics it has used to conquer the transportation industry. Now another company is experiencing some of the fallout for working with Uber.
Slice Intelligence, a data firm that uses an email management program called Unroll.me to scan people’s inboxes for information, faced an outcry that began on Sunday after The New York Times reported that Uber had used Slice’s data to keep tabs on its ride-hailing rival Lyft.
Unroll.me, a free service to unsubscribe from email lists, can scour people’s inboxes for receipts from services like Lyft and then sell the information to companies like Uber. The data is anonymized, meaning individuals’ names are not attached to the information, and can be used as a proxy for the health of a rival.